I came across an interesting find today while perusing Allure Magazine's website (Zoe Saldana's on the cover this month): Beauty, the Guide. It is a beauty magazine in the digital magazine format that is lush and colourful and incredible. Let me tell you what's so amazing about this digimag. Firstly, I love that it's like Flipbook for beauty fiends in that you click and flip pages, just like you would in a traditional magazine, but the layout is familiar. Second, it looks stunning on an iPad. This digimag is definitely for tablets. The best attribute, however, is that it is interactive. Let me tell you exactly what I mean: the pages contain ads that you will see in a traditional magazine (tradmag), but you can click on the products, which will take you straight to the Bay's e-commerce site. If, for example, you check out p. 46 above, you have the J'Adore commercial embedded in the ad layout. Now this is not revolutionary by any means, hell, we're generally talking about embedding some multimedia files on a webpage, but what makes this awesome is the beauty with which a simple concept is executed. There is also a US version (below) that has all of the trimmings on a different bird--i.e. the content varies from the Canadian version, but the execution of the concept is same without losing the pizzazz.
If you are the observant sort, you will notice that when you click on the products, they link to either the Bay (Canadian version) or Lord and Taylor (U.S. version). If I were a betting sort, I would say that this is the Bay going digital and putting more $$ into their cosmetics business--to which I say, it's about time. Now, if the Bay could completely overhaul the design of their cosmetics counters and make the experience of shopping there more pleasant, I would be a convert. I swear, I haven't seen their cosmetics area change since I was a pre-teen reading Tiger Beat (anyone remember that? Lord, I just aged myself). Oh well, petit pas, as the French would say.